5+ years leading B2B growth operations at impact-driven organisations. Managing Fortune 500 accounts to driving zero-waste business growth. MBA candidate at Edinburgh Business School seeking commercial strategy and business growth roles in sustainable companies.
Sustainable businesses face a unique challenge: how to grow commercially while staying true to their values. I've built my career solving exactly that—turning mission-driven organizations into profitable, scalable enterprises.
Over five years, I've led commercial operations at impact-driven organizations, managing Fortune 500 client accounts across the US, UK, and South Africa. My work spans from building B2B sales playbooks that increased revenue by 50% to facilitating circular economy workshops for companies like IKEA, JPMorgan, and Target.
What makes me different? I bring a unique trifecta of Planet, People, and Profit. I translate complex sustainability concepts into commercial strategies. I bridge technical innovation with cultural capital. And I do it all with the agility and resourcefulness that comes from five years in the startup ecosystem.
Now at Edinburgh Business School, I'm building the leadership and analytical skills to scale this impact—helping businesses embed sustainability at their core while driving profitable growth.
Proven ability to lead high-stakes dialogues with C-suite executives and diverse global teams. Managed communication strategies for Fortune 500 clients ensuring strategic alignment and commercial success.
Designed B2B campaigns achieving 60% open rates through rigorous data analysis. Built business intelligence loops identifying category trends and informing scalable go-to-market decisions.
Five years leading commercial operations at sustainable organizations. Personally practice conscious consumerism and actively support SDG 12 (Responsible Consumption) and SDG 13 (Climate Action).
Startup background provides valuable resourcefulness and intrapreneurial problem-solving that translates exceptionally well to larger organizations navigating transformation.
Scale a zero-waste FMCG brand's commercial operations while maintaining sustainability principles. Build B2B relationships with Fortune 500 companies and drive category expansion.
Onboarded 40+ B2B clients and managed 8 key Fortune 500 accounts contributing to 30% of annual revenue. Drove 150x GMV growth on Amazon and marketplaces. Achieved 50% revenue increase for the department. Expanded category presence by 25% into retail and sustainable HoReCa.
Lead a national heritage digitization project despite non-technical background. Coordinate engineers, researchers, and cultural institutions while identifying new B2B/B2G opportunities.
Successfully delivered national heritage digitization project on time. The client specifically requested me as POC, leading to a fully funded project trip. Demonstrated ability to navigate ambiguity and create shared ownership culture across cross-functional teams.
Enable grassroots artisans to access digital markets for the first time. Build commercial infrastructure while respecting traditional craft practices.
Successfully onboarded 30+ artisans to digital platforms. Achieved 20% revenue increase for the department through systematic sales playbook implementation. Bridged traditional craft with modern commerce while preserving cultural authenticity.
Growing up in a small refugee town built after Partition taught me that resilience, adaptability, and sustainability aren't corporate buzzwords—they're a way of life. This shaped my curiosity about balancing profitability with environmental stewardship.
My Master's in Heritage Management opened my eyes to how cultural preservation intersects with sustainability. I learned to bridge the gap between tradition and innovation, managing national digitization projects and working closely with grassroots artisanal communities.
Five years at impact-driven organizations like Bare Necessities (India's first B Corp-certified zero-waste company) taught me how to translate sustainability values into commercial results. I onboarded 40+ B2B clients, facilitated workshops for Fortune 500 companies, and drove 150x GMV growth—all while staying true to Planet, People, and Profit.
Pursuing my MBA at Edinburgh Business School in a UNESCO World Heritage city is the perfect next step. I'm sharpening my strategic toolkit, building cross-functional leadership skills, and preparing to drive system-level change within businesses globally.
Relevant Modules: Business Analytics, Strategic Leadership, Marketing and Communications
Strategic Consultancy: Edinburgh Airport customer journey enhancement, E-commerce growth strategies for local businesses
Thesis: Measuring Sustainable Cultural Tourism—employing sustainable tourism as a catalyst to safeguard intangible cultural heritage knowledge systems and practices
Major: Accounting and Marketing
Learning and adapting AI for data visualisation
Consumer behaviour (advertising and retail)
Visiting museums and heritage monuments
Geopolitics
Storytelling
Sustainability innovations
I'm seeking commercial strategy and business growth opportunities in sustainable companies for Summer 2026.
If you're building sustainable impact, I'd love to connect.